The Person Behind the Pixels

Local. Honest. Results-led.

A web designer who grew up understanding local business — and built a practice around making it thrive online across Staffordshire, Derbyshire, and the wider Midlands.

📍 Burton-on-Trent 📍 Staffordshire 📍 Derbyshire 📍 Leicestershire 📍 East Midlands 📍 West Midlands 📍 UK-wide remote
Chapter 01

Where it
all began

"I watched brilliant local businesses lose customers every day — not because their work was poor, but because their website made them look like they didn't care."

Growing up in the Midlands, I was surrounded by independent businesses. The family butcher on the high street. The plumber everyone called. The local café that had been there for thirty years. These weren't faceless corporations — they were people who cared deeply about what they did, served their communities, and took genuine pride in their craft.

When I started learning web design, I kept noticing the same thing: the big agencies were building expensive, over-complicated websites for big brands. Meanwhile, the local businesses that actually needed help — the ones in Burton, Derby, Stafford, Lichfield, Tamworth — were either stuck with a website a nephew built in 2014, or being charged agency prices for something generic that didn't reflect who they really were.

2021
Took the leap. Left a comfortable agency role to go independent — with one clear mission: bring big-agency quality to Midlands small businesses at a price that actually makes sense.

So I made a decision: focus entirely on local businesses across Staffordshire, Derbyshire, and the wider Midlands. Not the whole country. Not faceless e-commerce. The tradesperson in Uttoxeter. The restaurant in Derby city centre. The beauty salon in Tamworth. The accountant in Lichfield. The builder in Swadlincote.

People who work hard, serve their community, and deserve a website that actually does the same for them.

Today
50+ local businesses served across Burton-on-Trent, Staffordshire, Derbyshire, Leicestershire, and the broader Midlands region — from sole traders to established SMEs. Every single one treated like they're the only client.

Every website I build carries the same belief: that a local business with a brilliant product or service should never lose a customer because their website let them down. Your website should work as hard as you do. That's not a tagline — it's the reason this business exists.

Mission Statement

To give every independent Midlands business a website that competes, converts, and keeps on delivering.

Not just a presence. Not just a brochure. A genuine business tool — built with the same care and craft you put into your own work. Clear. Fast. Local. Human. Designed for the businesses that make the Midlands worth living in.

Areas Served
📍 Burton-on-Trent Staffordshire Derbyshire Leicestershire Nottinghamshire Lichfield Tamworth Derby Stafford Uttoxeter Swadlincote Ashby-de-la-Zouch East Midlands West Midlands 🌐 UK-wide remote
Core Values

What I believe
about this work

These aren't words on a wall. They're the decisions I make every day — about how I work, what I charge, and what I'll say no to.

🤝

Radical Honesty

I will tell you if a website isn't what your business actually needs. I'll recommend competitors if they're a better fit. I'll give you a quote I can be proud of, not one inflated because you didn't know to ask. No upsells for the sake of it. No jargon to make me sound indispensable. Just straight advice from someone who genuinely wants your business to grow — because that's how I build a reputation worth having in the Midlands.

📍

Local First, Always

I specialise in Staffordshire, Derbyshire and the Midlands because local knowledge produces better websites. I understand the audience, the competitors, and the search terms. That specificity is the edge.

📈

Results Over Aesthetics

Beautiful websites that don't generate enquiries are expensive decorations. Every design decision is made with one question: does this help the visitor become a customer?

💬

No Jargon, Ever

You should never feel confused or out of depth working with me. I translate everything into plain English. If I can't explain it simply, I don't expect you to pay for it.

🌱

Built for the Long Term

I'm not interested in quick wins that fade. The best client relationships I have are 2–3 years old. I build websites designed to grow with your business, and I stay involved long after launch day. When your business changes, your website should change with it — and I'm here to make that happen without drama or big invoices.

Why Choose Me

What you won't get
from a big agency

Agencies have overheads, account managers, and targets. I have one focus: your project. Here's what that means in practice.

  • You talk to the person doing the work
    No account managers. No hand-offs. The person you call is the person building your site — every time.
  • Deep knowledge of Midlands markets
    I know the local search landscape, the competition, and the audiences in Staffordshire, Derbyshire and beyond. Agencies in London don't.
  • Fixed prices that make sense
    No change requests spiralling into four-figure surprises. You get a fixed price upfront — and I stick to it.
  • Weeks, not months
    Most projects go live in 2–4 weeks. Agencies manage 30+ projects. I manage yours.
Big Agency
Working With Me
Account manager middleman
Direct access to designer
3–6 month timelines
Live in 2–4 weeks
Quoted low, invoiced high
Fixed price, no surprises
Generic national templates
Designed for Midlands audiences
Confusing jargon & reports
Plain English, always
Gone after launch
Here long after launch
£3,000–£15,000+
From £399 fixed
50+ Local businesses
helped across the Midlands
5★ Average Google
review rating
12d Average website
turnaround
8 Counties served
across the Midlands
What Clients Typically Say

Representative feedback from businesses
across the Midlands

★★★★★
"I was sceptical — I'd been burned by an agency before who took months and delivered something generic. This was completely different. Clear, fast, and the site genuinely gets us enquiries."
Local Tradesperson
Plumbing & Heating
📍 Staffordshire
★★★★★
"What stood out was that I always spoke to the same person. Not an account manager who had to 'check with the team'. Someone who actually understood my business and cared about the result. Worth every penny."
Independent Retailer
Retail Business
📍 Burton-on-Trent
★★★★★
"We're a Derby-based firm and were worried about finding someone who understood our local market. The knowledge of the area made an immediate difference to how the site was written and structured."
Let's Work Together

If this sounds like the kind of person you want to work with

Book a free 20-minute call. I'll listen to what your business needs, tell you honestly what I think will help, and give you a clear picture of what working together would look like — with no obligation and no sales pressure.

Book a Free Discovery Call → See My Services

Serving Staffordshire · Derbyshire · Leicestershire · Nottinghamshire · East & West Midlands · and beyond