Privacy Policy

Who We Are

Jackson & Crown is a web design business owned and operated by Daniel Jackson, trading as Jackson & Crown. We provide web design, local SEO, and digital services to businesses across Staffordshire, Derbyshire, and the wider Midlands.

For the purposes of UK data protection law, Daniel Jackson trading as Jackson & Crown is the data controller responsible for your personal data.

What Data We Collect

We collect personal data in the following ways:

When you fill in our contact form:

• Your first and last name
• Your email address
• Your phone number (if provided)
• Your business name and location
• Any information you include in your message

When you visit our website, we may collect:

• Pages you visit and how long you spend on them (via Google Analytics)
• Your approximate location (country/region level only)
• The device and browser type you're using
• How you found our website (e.g. Google search, direct link)

We do not collect payment card details directly — any payments are handled by secure third-party processors. We do not collect any special category data (health, religion, political views etc.).

How We Use Your Data

We use the information you provide to:

• Respond to your enquiry and provide you with a quote
• Communicate with you during a project
• Send invoices and receive payment
• Follow up on your enquiry if we haven't heard back
• Improve our website and services using anonymised analytics data

We will never sell your data to third parties. We will never add you to a marketing list without your explicit permission. We will never share your data with anyone outside of what is described in this policy.

Our Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Legitimate interests — responding to your enquiry and following up on project discussions
• Contract performance — processing data necessary to deliver services you have engaged us to provide
• Legal obligation — retaining financial records as required by HMRC
• Consent — for any optional marketing communications (you can withdraw consent at any time)

Cookies

Our website uses cookies — small text files stored on your device — to help the site function and to understand how visitors use it.

Cookies we use:

• Google Analytics (_ga, _gid) — anonymous usage statistics. Tracks pages visited, time on site, and traffic source. No personally identifiable information is collected. Duration: up to 2 years.
• Essential cookies — required for the website to function correctly. Cannot be disabled.

You can control cookies through your browser settings or by using a tool like aboutads.info. Disabling analytics cookies will not affect your ability to use this website.

Third-Party Services

We use a small number of trusted third-party services to operate our business. Each has their own privacy policy:

• Google Analytics — website traffic analysis (Google Privacy Policy)
• Zoho Mail — email communication (Zoho Privacy Policy)
• Netlify — website hosting (Netlify Privacy Policy)

We do not transfer your personal data outside the UK or EEA without appropriate safeguards in place.

How Long We Keep Your Data

• Enquiries that don't proceed — deleted after 12 months from last contact
• Client project data — retained for 6 years after project completion (required for tax purposes by HMRC)
• Financial records — retained for 6 years as required by UK law
• Analytics data — anonymised, retained for up to 26 months by Google Analytics

Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — ask us to delete your data (where legally possible)
• Restriction — ask us to limit how we use your data
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interests
• Withdraw consent — at any time, where processing is based on consent

To exercise any of these rights, contact us at hello@jacksonandcrown.co.uk. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

How We Protect Your Data

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. These include:

• All data transmitted via this website is encrypted using SSL/TLS
• Email communications are handled via secure, encrypted providers
• Access to client data is restricted to Daniel Jackson only
• Physical documents containing personal data are stored securely

Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page will always reflect when it was last updated. We encourage you to review this page periodically.

Continued use of our website after changes are posted constitutes your acceptance of the updated policy.